A dragon's best friend


Some ponderings and questions on what should – and should not be in these documents which will soon be mandatory for all Whitehall departments.

I should declare an interest first in that I’m working on a commission for one department that links to digital media strategies. Cabinet Office recently launched its own digital strategy, which I commented on here. Also, Sir Bob Kerslake confirmed that all Whitehall departments will have to have their own digital strategies.

Sell sell sell!!!!

“No! No! No!” is my response. Some of you may be familiar with my thoughts on social media in a political/policy sphere following the digital wave event I was at. Many of the digital natives I interact with both online and off have come to a similar conclusion about social media:

“Don’t let your marketing people near it”

To which I concur. All too often, they…

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